AI Trends
The latest AI investment moves, model launches, and tools reshaping how marketers work — curated weekly by Ricardo Souza.
Enterprise AI Agents Just Got Safer: What Marketers Need to Know
OpenAI's latest Agents SDK update signals a major shift in how enterprises can deploy AI—with stronger safety guardrails and enhanced capabilities. Here's what this means for your marketing stack and customer experiences.
Anthropic's Cowork: The AI Agent That Could Reshape How Teams Work
Anthropic just launched Cowork, an AI agent that reads, edits, and creates files on your computer — no coding skills required. Built in under two weeks (partly by AI itself), this tool signals a fundamental shift in how businesses will delegate knowledge work. Here's what marketing professionals need to know.
Anthropic vs. OpenClaw: What AI Platform Disputes Mean for Marketers
When Anthropic temporarily banned the creator of OpenClaw following a pricing shake-up, it sent ripples through the AI tools ecosystem. For marketing professionals building strategies around third-party AI integrations, this incident is a wake-up call worth unpacking.
AI Agents in Marketing: What Actually Works (And What Doesn't)
AI agents are reshaping how marketing agencies operate — but not in the way the hype suggests. Before you automate your entire workflow, here's what you actually need to know about deploying AI agents that deliver real results.
AI in Your Agency: The Legal Risks Marketers Can't Afford to Ignore
Artificial intelligence is reshaping what's possible for marketing agencies — but it's also opening the door to serious legal vulnerabilities. Before your team goes all-in on AI-generated content and automation, there are critical questions you need to be asking. Here's what every marketing professional should know right now.
What Brands Really Think About Their Agencies (And What It Means for You)
A new industry report pulls back the curtain on how brand leaders truly feel about their agency partners — and the feedback is a wake-up call. If you work in marketing, on either side of the client-agency relationship, these findings deserve your full attention.