AI Trends
The latest AI investment moves, model launches, and tools reshaping how marketers work — curated weekly by Ricardo Souza.
How Google's NotebookLM Is Quietly Transforming Agency Work
AI tools are multiplying faster than agencies can evaluate them — but NotebookLM is proving to be one worth stopping for. Discover how forward-thinking agencies are using it to cut research time, sharpen strategy, and deliver sharper client work.
What Brands Really Think About Their Agencies (And What It Means for You)
A new industry report pulls back the curtain on how brand leaders truly feel about their agency partners — and the feedback is a wake-up call. If you work in marketing, on either side of the client-agency relationship, these findings deserve your full attention.
AI in Your Agency: The Legal Risks Marketers Can't Afford to Ignore
Artificial intelligence is reshaping what's possible for marketing agencies — but it's also opening the door to serious legal vulnerabilities. Before your team goes all-in on AI-generated content and automation, there are critical questions you need to be asking. Here's what every marketing professional should know right now.
AI Agents in Marketing: What Actually Works (And What Doesn't)
AI agents are reshaping how marketing agencies operate — but not in the way the hype suggests. Before you automate your entire workflow, here's what you actually need to know about deploying AI agents that deliver real results.
AI as Your Agency's Secret Weapon for Vetting New Marketing Tools
The AI tool landscape is exploding — and no agency has enough hours to keep up. Discover how forward-thinking agencies are using AI itself to cut through the noise, evaluate emerging platforms faster, and deliver smarter recommendations to clients.